OUR BLOG

At Groove Technology, we help global brands design, build, and scale their eCommerce platforms using modern technologies. Among many frameworks we specialize in, Magento remains a top choice for businesses that demand flexibility, scalability, and performance. In this article, we’ll explore what Magento is, its key benefits, and why it’s a powerful foundation for building […]

Introduction In eCommerce, speed equals revenue. Studies show that a one-second delay in page load time can reduce conversions by up to 7%. For platforms like Magento, which power complex, high-traffic online stores, performance optimization isn’t optional — it’s essential. Magento is known for its flexibility, scalability, and feature-rich architecture, but that power can come […]

Introduction Building a WooCommerce store gives you complete control over your eCommerce experience — but it also means you’re responsible for improving and maintaining performance, SEO, and customer experience. That’s where plugins come in. With thousands available in the WordPress ecosystem, WooCommerce plugins can extend your store’s functionality in almost any direction — from optimizing […]

Introduction For businesses ready to expand online, choosing the right eCommerce platform can determine how smoothly they grow. Many platforms promise convenience, but few offer the same balance of flexibility, ownership, and scalability as WooCommerce. Built on WordPress — the world’s most popular content management system — WooCommerce gives you the power to create, manage, […]

 Artificial Intelligence has become the default assistant for nearly every knowledge worker. It helps us code, write, summarize, analyze, and communicate — all at a speed we couldn’t imagine just a few years ago. But in the rush to make everything faster, something slower — and more human — is quietly eroding: our ability […]

Artificial intelligence has quickly evolved from experiment to infrastructure. Just two years after its explosive rise, AI has become an integral part of how we work, communicate, and innovate. According to McKinsey, 78% of organizations now use AI in at least one business function, up from 55% the year before. Meanwhile, the number of employees […]