Highlight
By Hugh Duong, Technical Leader at Groove Technology When I first started working with CI/CD, I thought it was just a tool to automate deployments. Over time, I learned that it’s much more than that—it’s a safeguard against chaos in software development. Without structured automation, every deployment is a gamble, and every code push feels […]
By Kory Hoang, Technical Leader at Groove Technology Hi, I’m Kory Hoang, and I’ve had the privilege of working as a Technical Leader at Groove Technology for several large-scale e-commerce projects. Over the years, I’ve worked and learned a lot about what makes these projects succeed—and just as importantly, what can make them fail. One […]
By Mari – Test Engineer at Groove Technology When most people think of software testing, they imagine finding bugs, checking UI alignment, or ensuring things don’t crash. But in my experience, there are moments where QC plays a much more strategic role—especially when it comes to system upgrades that affect the user experience and business […]
By Kimmy Tran, UX/UI Designer at Groove Technology There’s a common misconception that UX/UI design is all about making things look good. I hear it all the time—“Can you make this design more modern?” or “Just add some cool animations.” But the reality is, design isn’t about decoration—it’s about function, usability, and problem-solving. As […]
Software Development

As businesses look to scale their digital operations, automation has become a critical tool. While many platforms offer workflow capabilities, few match the flexibility of n8n — especially when used as the foundation for a fully customized n8n app. Whether you’re building an internal tool, a customer-facing integration hub, or a backend system powered by […]
If you’re looking to go beyond pre-built integrations and build truly tailored automations, n8n custom nodes are your secret weapon. Custom nodes allow developers to extend the capabilities of n8n by creating reusable, native-like components that connect to any service, API, or internal system. This guide will walk you through what custom nodes are, why […]
Software development staff augmentation is an outsourcing model that helps businesses access specialized expertise without long-term commitments. Companies can quickly scale teams for short- and long-term projects by collaborating with external professionals. This flexible model eliminates recruitment and training costs while providing access to top-tier talent. With quick hiring and seamless onboarding, businesses can efficiently […]
Outsourcing





Are you looking to develop custom software for your business? If so, you might be wondering whether to hire a software development outsourcing company or opt for a custom software development company. Both options have their merits, but making the right choice can significantly impact the success of your project. In this article, we will […]
In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and drive innovation. One effective strategy that has gained considerable momentum is software outsourcing. With a rapidly growing demand for custom software development, outsourcing has proven to be a game-changer for companies looking to expand their technical capabilities, reduce costs, and accelerate […]
Offshore outsourcing has emerged as a game-changer for businesses around the world, offering immense opportunities for growth and cost optimization. In today’s interconnected global economy, companies are increasingly turning to offshore outsourcing services to gain a competitive edge. By partnering with a reputable offshore outsourcing company or offshore outsourcing companies, businesses can tap into a […]




Technology





Customer A customer service-driven enterprise looking to enhance user interactions through AI-powered voice automation. Challenge High Call Volume & Wait Times: The client’s support team struggled to handle large volumes of customer inquiries efficiently. Inconsistent Customer Service: Manual responses led to inconsistencies in customer interactions and resolution quality. Limited 24/7 Availability: The client lacked round-the-clock […]
Customer A growing B2B company looking to enhance its sales and marketing efforts with AI-driven prospecting solutions. Challenge Time-Consuming Prospecting: The client’s sales team was spending excessive time manually identifying and researching potential clients. Low Conversion Rates: Inefficient targeting led to low response rates and high lead drop-off. Lack of Data-Driven Insights: The marketing team […]
Customer A large-scale manufacturing company looking to optimize inventory control and enhance data-driven decision-making. Challenge Inventory Inaccuracies: Manual tracking led to stock discrepancies, overstocking, and production delays. Inefficient Supply Chain Forecasting: Lack of predictive insights resulted in material shortages and excess storage costs. Limited Real-Time Data Utilization: Factory operations relied on outdated reporting methods, slowing […]
Methodology


What is sprint planning in Agile? Sprint planning in Agile is a collaborative meeting where development teams define and align on work scope for upcoming sprint cycles. While the concept seems straightforward, many teams struggle with both understanding and implementation challenges. Common difficulties include accurately estimating workload, maintaining team alignment, and ensuring selected tasks truly […]
Kanban in Agile software development is a visual workflow management method that helps teams visualize their work, limit work in progress, and continuously improve their processes. However, many businesses struggle with implementing Kanban effectively, facing challenges such as resistance to change from team members, difficulty in setting appropriate work-in-progress limits, and maintaining consistent workflow across […]
When implementing a software development project, choosing the right project management methodology presents a significant challenge for project managers. Many struggle for the difference between Kanban and Agile and how to apply these two popular approaches. They often question which methodology would better suit their project scope, work characteristics, and team structure. This article addresses […]
Software Testing





By Mon Luong, Test Lead at Groove Technology System migrations are always a challenge, and anyone who’s been involved in them knows that the risks are high. It’s like moving into a new house: the space might look bigger and better, but without a thorough inspection of the plumbing, wiring, and foundations, things can fall […]
Software testing is a critical process that ensures software applications perform as expected, meet quality standards, and deliver safe user experiences. For businesses and developers, understanding software testing is essential as it identifies bugs early, minimizes security risks, and optimizes performance, ultimately saving time and resources in the long run. However, navigating software testing can […]
Outsourcing software testing refers to the practice of delegating testing tasks to external teams or vendors to enhance quality and efficiency without the need to hire dedicated in-house staff. For businesses considering this approach, challenges often arise—such as assessing cost-effectiveness, balancing control, and ensuring quality across remote teams. This article addresses these concerns directly by […]
Industries


Customer A fast-growing e-commerce retailer looking to enhance customer experience and sales through AI-driven insights. Challenge Low Conversion Rates: Inefficient product recommendations led to poor customer engagement and lower sales. Inventory Management Issues: Demand forecasting inaccuracies resulted in overstocking and stockouts. Customer Service Bottlenecks: Manual support processes delayed response times and impacted customer satisfaction. Industry […]
Healthcare software outsourcing is the process of hiring outside organizations to manage the development, maintenance, and upgrade of software systems in the healthcare sector. These solutions can range from electronic health records (EHR) systems to telemedicine platforms, each with its own unique characteristics. This page guides healthcare organizations through the process of selecting the right […]
E-learning software development outsourcing refers to the practice of contracting external specialists or firms to design, develop, and implement digital learning solutions. This strategic approach has become increasingly vital in the rapidly expanding e-learning market, projected to reach $457.8 billion by 2026 with a CAGR of 10.3% from 2021 to 2026. Selecting the ideal outsourcing […]


LIFE AT GROOVE
Do you want to know what it is like to work at a great workplace? We are a team of energetic Groovers, and together, we contribute to developing a people-oriented culture.


LIFE AT GROOVE
Do you want to know what it is like to work at a great workplace? We are a team of energetic Groovers, and together, we contribute to developing a people-oriented culture.