How to create a profitable MVP for your mobile app?9 min read
The core of digital convergence is mobile applications. Mobile apps' rich and engaging user experiences have established new benchmarks for business expansion and digital success.
If you are reading this, it's likely that you also have an excellent idea for a new mobile application for your company. But wait—you're not by yourself. Currently, 6.3 billion smartphone users use more than 5 million official apps.
What does your concept, therefore, represent that others do not? We acknowledge that you do have a novel idea for an app that has the potential to change the market. However, do you have money?
Business owners need significant capital to cover the cost of app development. Entrepreneurs and business owners refrain from investing everything in a single innovative concept. They chose to validate and test the product. The answer to such an approach is an MVP.
What is an MVP?
The Minimum Viable Product, or MVP, is a product with only enough functionality to appeal to buyers and allow for market potential analysis. It plays a crucial role in the development cycle and aids businesses in validating product ideas. Additionally, the MVP facilitates rapid user input gathering for application iteration.
What are the benefits of building an MVP?
The following are a few advantages of developing MVPs for fundraising:
Obtaining Investor/Stakeholder Buy-In
Businesses frequently rely on stakeholder or investor support to obtain funds and approval for a mobile project. Building trust in the product being pitched and its capability to produce the intended result is essential for gaining this buy-in (i.e., increase revenue, reduce check-out times, etc.).
Creating an MVP is a valuable strategy for gaining investor buy-in since it enables companies to assess the viability of their concept before approaching financiers, assuring their business case for the product will be vital. Additionally, an MVP is an entirely functional product, allowing entrepreneurs to demonstrate a tangible product to investors.
In the end, stakeholders want to put their money into products that will succeed. An MVP establishes a product's viability and gives stakeholders a tangible product they can see and use. If the buy-in is received, an MVP can be launched into the market without stakeholders having to wait months to see a return on their investment.
Business concepts are tested.
Testing business concepts is the main advantage of creating an MVP for enterprises. Organizations can determine whether their product concept connects with people they consider to be their target audience by presenting the basic set of features rather than a full-blown, feature-heavy product.
This allows them to change a product's direction in light of the results. Organizations will be able to determine which social groups use the product most frequently and how they engage with it once it is introduced. By using this data, app functionality can be improved to serve these people better.
It would be considerably more challenging to make changes to a feature-heavy product because businesses would have to recreate it from scratch practically. A brand that did this is Instagram, which leveraged its MVP.
Instagram wasn't always the popular photo-sharing platform it is today. Its original concept revolved around a GPS function. After it was launched, though, authorities decided to modify the idea in light of new information.
A Check of Market Demand
An MVP is all about testing and determining what is effective and ineffective. In some ways, an MVP is less about trying to sell or attract clients and more about understanding market demand.
Organizations frequently believe that their product meets particular consumer demand, but this isn't always the case since the need may not exist or because other products on the market already take care of the problem.
An MVP enables businesses to test the market for their product without spending much money, determining whether potential customers would need and use it.
Based on these conclusions, companies can either redesign their product's solution to enable more outstanding market distinctiveness or develop an entirely new idea. Businesses must perform user research to ensure their app offers a solution that users have indicated a need for if they want it to succeed.
Creating A Monetization Plan
Profitable products are required. Developing a mobile app monetization plan is a necessary step in creating a dependable source of money for mobile applications. Choosing the best technique can occasionally be challenging because many different app monetization strategies have proven effective.
Businesses may believe one plan would work while keeping several factors in mind, but it may not be the best option. The best action is to use an MVP to test this presumption.
For instance, organizations can use their MVP to test an app monetization strategy that relies heavily on in-app purchases and gauge how willing their customers are to pay for in-app upgrades and add-ons. A different method for monetizing the app should be used if the data indicates that customers aren't making as many purchases as leaders had intended.
UX and usability testing
It's challenging to develop a mobile product that fosters intense user involvement. According to localities, only 32% of users keep using an app after three months, while 21% stop using it after one use. Establishing an objective that extends beyond the simple quantity of downloads is essential.
A key aim of UX design is to retain users by giving them lasting value. An MVP will examine the product's potential for app engagement, longevity, and lifetime value. Once more, cut expenses before moving forward with development.
With an MVP, businesses can collect information and user interaction data to gauge how quickly consumers grasp the product's functioning. Based on this information, companies can find new chances to add features and enhance the user experience.
As previously said, mature products result from years of research and come with a price to match. However, the cost is dispersed across time because these apps were developed iteratively over a more extended period, frequently with reinvestment of the profits from prior versions.
The minimal approach also aids in keeping the product from overcomplicating itself and necessitating more complex coding and solutions. Businesses can start to invest more and more wisely as they begin to amass more users and get more data to help guide the course of the product from the MVP.
How to build an MVP?
The process of creating an MVP is simple, but it does involve some planning and consideration. So let's continue to learn how to create an MVP:
Research the market.
Make market research your first step. This will assist you in better comprehending the requirements and preferences of your target market. Numerous platforms offer paid surveys that can aid in identifying the appropriate responders for your business.
Identify your user persona and target market.
It's time to determine your target market and user persona after conducting your market study. This includes choosing the demands and demographics of your target market. Several inquiries, including Who is your ideal client? What needs do they have? Why would people choose this remedy?
It should be addressed at this point. If all of the responses are accurate, it will be easier to identify the target audience for your minimal viable product and the needs it should satisfy.
Outline the key features of your product.
Now that you are aware of your target market's demographics and wants, it is crucial to list the main characteristics of your product. This includes determining the essential MVP qualities your product or service will provide.
Remember that less is more when it comes to a minimal viable product. It would be best if you concentrated on the key elements that will meet the demands of your target market.
Create and release your MVP
It's time to construct and launch your MVP once you've settled on the features list. Making your target market aware of the product or service includes developing it. Concentrating on producing an excellent user experience when releasing your minimal viable product is crucial.
To achieve this, ensure your product or service is simple and provides a beautiful user experience. It's also crucial to solicit customer input and advertise your minimum viable product. You can improve your product or service by using the feedback you receive to decide what features to add or eliminate.
Examine the comments
After a minimum viable product has been released, it's time to review the user feedback and statistics. This will make it easier to determine what is and is not working.
It's critical to remember that a minimal viable product will have shortcomings and areas that require improvement. However, the information and feedback you get will help you figure out how to improve your product or service.
MVP building basics
Making an intelligent MVP can put you on the right track to success. The strategy can reduce failures and boost profitability by producing a minimal viable product. Here are some fundamentals you should take care of when creating a fund-raising MVP:
Make a prototype.
The MVP's fast prototype is the beginning of a significant project. The action is crucial because it contributes to incorporating app features and user flows into a practical mobile application.
You must leverage one or two key app features to construct the MVP prototype that starts the user experience. Included are wireframes and high-fidelity mockups. All screens are linked together to mimic a real-world app.
The prototype's primary objective is to use actual users to validate the app's concept. This triggers the process of running user testing on the application. In this case, users are enlisted to follow the demographic requirements of the target audience before being asked to view the prototype.
While utilizing the MVP, subjective input is gathered, and the responses are watched. The meetings are taped, and the key points are confirmed to assist the prototype in becoming even better. You'll note that not a penny is being spent here. You are advancing without investing any money in the MVP.
The prototype is prepared for development once users have approved it. The development team or app developers enter the scene and begin developing the MVP. When codes are written, third-party applications and APIs are integrated.
Additionally, the MVP is examined for its technical viability and cross-device compatibility at this stage. Coding is a crucial phase that builds the foundation for practical application development. The application's scaling and integration capabilities are improved slowly by teams.
The MVP app still carries the name of your business even in the absence of suitable functionalities. Therefore, it makes sense to test it thoroughly. While companies are not required to conduct extensive testing, it is crucial to consider stress and functional testing.
The features that could be found in this step might have a lot of bugs. Testing ensures it operates without a hitch, no matter how many features an app has. You don't want your users to encounter a gimmicky MVP that detracts from the initial impression.
At the end of the testing, almost every box is checked. The time has come for deployment. The businesses release the MVP to the general public in this step. The software is moved to the production environment before being published on Google Play and the App Store.
A crucial stage in the process of raising money for your mobile app is creating an MVP. Using the advice provided in this article, you can produce a product that appeals to investors and aids in obtaining the funding required to launch your app.
In other words, MVP makes sure that you are not constantly just scraping the surface. It provides a flexible and scalable way to raise money for your mobile app.
Talk to our MVP development strategists at Groove Technology right now if you want to know how we can assist you in creating the most scalable and long-lasting MVP for your company.