• Home
  • Services
    • OUR SERVICES

      We solve challenging market challenges and build all varieties of custom and platform-based frameworks and provide comprehensive end-to-end software development and IT services.


      Ask Us
    • Overview

      Professional Services

      Software Dedicated Team, GEO, EOR

      Team Augmentation & Full team Outsourcing

      1. Python
      2. Node
      3. .NET
      4. React, Angular, Vue

      Enterprise Digital Transformation

      Application Support & Maintenance

      Devops Services

      Software Consultancy

    • Custom Software Development

      Android & iOS Mobile App Development

      React Native Mobile App Development

      Custom Application Development

      Web Application Development

      Product Development for Startups & Established Business

      Internet of Things (IoT)

      Industry Expertise

      Data Analytics & Intelligence

      BigCommerce

      Shopify

  • Process
    • OUR PROCESS

      We solve market challenges and build all varieties of custom and platform-based frameworks and provide comprehensive end-to-end software development and IT services.

    • Overview

      Fully Outsourced

      Dedicated Teams

    • Team Augmentation

      Fixed Scope Projects

      Time & Material (T&M)

  • Company
    • OUR COMPANY

      Since 2016, we have been the first and last stop for companies worldwide that need support to develop digital products and custom software solutions. Our integrated resource model paves the way for your technology projects to be completed sooner, with less effort.


      contact us
    • About us

      What we do

      Our story

      Our core values

      Customer’s feedback

      What makes us different?

      Creative, Quality & Speed

      Project timeline

      Long term success

      FAQ

    • Portfolio/Case studies

      E-commerce

      Education

      Finance

      Hospitality

      HR

      Legal

      Logistic

      Marketing

      Operation

      Real Estate

      Retail

      Sport

  • Blog
    • BLOG

      Since 2016, we have been the first and last stop for companies worldwide that need support to develop digital products and custom software solutions. Our integrated resource model paves the way for your technology projects to be completed sooner, with less effort.

      View all blogs
    • Statistics for 2023 on Mobile App Growth and Usage

      RECENT BLOGS

      Statistics for 2023 on Mobile App Growth and Usage

      Finally, the year 2022 has come to a close. Furthermore, in this post-pandemic context, companies are still trying...

      Read the blog >>
      The Best Hybrid Mobile App Development Frameworks in 2022

      RECENT BLOGS

      The Best Hybrid Mobile App Development Frameworks in 2022

      Having a mobile presence has become essential for businesses to survive and reach a broader audience in today's...

      Read the blog >>
      Top 8 Helpful Web Usability Tips For Web Designers

      RECENT BLOGS

      Top 8 Helpful Web Usability Tips For Web Designers

      Making it simple for users of your website to locate the information they require when they require it is the...

      Read the blog >>
  • Careers
  • Contact Us
    • Link copied

    • Link copied

Contact Us
  • Home
  • Services

    Our Services

    • Professional Services
    • Overview Software Consultancy Team Augmentation & Full Team Outsourcing Enterprise Digital Transformation Application Support & Maintenance, Hosting Devops Services Hosting
    • Custom Software Development Services
    • Overview Android & iOS Mobile App Development React Native Mobile App Development Custom Application Development Web Application Development Product Development for Startups & Established Business Internet of Things (IoT)
    • Industry Expertise
    • Overview Education Technology Data Analytics & Intelligence BigCommerce Shopify
  • Process

    Our Process

    • Fully Outsourced
    • Dedicated Teams
    • Team Augmentation
    • Fixed Scope Projects
    • Time & Material (T&M)
  • Blog
  • Careers
  • More

    More

    • About Us
    • What Makes Us Different?
    • Contact Us
    • Case Studies
Home Blog How to Boost eCommerce Social Media for Your Online store?
Blog Post
Matt Long CEO
February 18, 2022

How to Boost eCommerce Social Media for Your Online store?

8 min read
Voiced by Amazon Polly
Table of contents show
1. What is eCommerce social media?
2. Why is social media critical for eCommerce businesses?
3. eCommerce’s Favorite Social Media
3.1. Facebook – the leader
3.1.1. Goals
3.1.2. When should you post something on Facebook?
3.1.3. Facebook tools that are useful:
3.2. Instagram: wager on the visuals
3.2.1. Goals
3.2.2. When should you post something on Instagram?
3.2.3. Instagram’s helpful apps:
3.3. LinkedIn: the professional platform
3.3.1. Goals
3.3.2. When is the best time to post on LinkedIn?
3.3.3. LinkedIn tools that are beneficial:
3.4. Tik Tok, the video upstart
3.4.1. Goals
3.4.2. When is the best time to post on Tik Tok?
3.4.3. TikTok-friendly apps:
3.5. Tips for maximizing the value of eCommerce social media
4. Final Word

eCommerce is now one of the fastest-growing segments of online business. This is primarily due to the COVID-19, but the trend is much more significant because it began long before the pandemic. Customers prefer to buy products or services online because it is quick and convenient. With more Internet users purchasing online each year, it’s safe to say the eCommerce industry is thriving. However, for eCommerce store owners, online retail is becoming a more competitive industry, so using social media for eCommerce is more critical. eCommerce social media marketing is another effective method for increasing brand awareness and driving qualified traffic to your site.

Groove Technology - How to Boost eCommerce Social Media for Your Online store? - Intro

eCommerce is now one of the fastest-growing segments of online business.

What is eCommerce social media?

Social media marketing for eCommerce stores is called eCommerce social media. Brand awareness, online following, and online sales can all be increased through the use of social media by eCommerce businesses. Additionally, businesses can use social media to promote their brand and products.

Why is social media critical for eCommerce businesses?

Previously, the belief was that using social media in eCommerce was a bit wishy-washy; there was no tangible benefit to the business, and “while it might work for some brands, it wouldn’t work for us”—this was a widespread belief. Today’s eCommerce businesses cannot afford to have that perception. The fact is that any type of business can use social media to increase sales or expand its reach—with an extremely tangible return. The primary reason is that almost all businesses:

  • Your customers are on social media;
  • Marketing to them is extremely cost-effective;
  • It helps build a solid image.

eCommerce’s Favorite Social Media

Connecting with your customers on social media is a great way to build relationships, attract interest, and encourage them to invest in your products or services. By concentrating your marketing efforts on a few social media platforms, you can create a campaign with a high return on investment (ROI) without spreading yourself too thin.

In this blog post, we’ll look at investing in a marketing strategy that addresses the top four referral sources: Facebook, Instagram, LinkedIn, and Tik Tok.

Facebook – the leader

Every month, Facebook attracts 3.51 billion active users worldwide (1). It is a reference, and it is especially suited to B2C businesses.
Messenger, which is part of Facebook’s tools alongside Instagram and WhatsApp, has a large user base. Indeed, the instant messaging service is used by over 1.3 billion people. Messenger is used by more than 40 million businesses.

Facebook has a large user base, which means that a wide range of people use the platform. As a result, each customer type is represented. The average age of the users ranges between 25 and 34 years old. Despite the fact that the Facebook community is getting older, 49% of daily users are between the ages of 25 and 49. In terms of gender distribution (2) on Facebook, 43.6 percent of users are female, while 56.4 percent of users are male.

Goals

  • Create a sense of community and loyalty.
  • Content should be promoted
  • Product and promotional offers should be advertised.
  • Communicate about your company and its latest news.

When should you post something on Facebook?

The days and hours of publication are heavily influenced by the industry in which you work. Nonetheless, some major trends emerge: posts shared at the start and end of the week, such as Mondays, gain a lot of traction, as do Fridays, Saturdays, and Sundays.

Groove Technology How to Boost eCommerce Social Media for Your Online store? - Facebook

Facebook has a large user base

Facebook tools that are useful:

  • Facebook Ads: The social network’s own advertising tool allows you to target specific segments of its users. Indeed, you can use a variety of targeting information, such as age, location, hobbies, and so on.
  • Marketplace: a platform that allows online merchants to communicate with one another; applies to B2B, B2C, and C2C models.
  • Facebook Insight: This tool will be used by the administrators of your company’s profile. It enables you to analyze your audience based on various statistics, such as reach, likes, and so on.
  • Facebook Pixel: an analysis tool that allows you to assess the effectiveness of your retargeting ads.
  • Facebook IQ: a tool for analyzing user behavior that also provides marketing insights to help you develop your strategy.

Instagram: wager on the visuals

Since its inception in 2010, Instagram has been owned by Facebook. This social network, based on images and videos, is popular amongst the younger generation. More than a billion people use Instagram each month. Users post 500 million stories every day. Instagram adds new features all the time in order to stay relevant and give its users more ways to interact with each other and with the rest of the Instagram community.

According to Statista, the average age of an Instagram user (3) is under the age of 35. Users between the ages of 18 and 24 outnumber those between the ages of 25 and 34 as the most prevalent demographic. Contrary to Facebook, the majority of Instagram users are females, representing more than 51% (4) of the user base. And 90% of Instagram users follow brands or content related to brands, making it a great place for businesses to promote their products or services.

Goals

  • Show off your company’s name and logo.
  • Your publication feed represents your identity and your universe.
  • Promote your products in your neighborhood.
  • Set up ties with the company’s surrounding community by revealing what goes on behind the scenes or communicating with the staff.

When should you post something on Instagram?

According to multiple studies, Mondays and Thursdays are the best days to post on Instagram. Everything is industry-specific, just like with Facebook. Instagram posts should generally be scheduled according to the days of the week.

To publish effectively on the platform, you need to understand users’ habits. It’s true that some users prefer to publish in the morning when their subscribers are just waking up, while others prefer to publish when they are about to leave work.

These hours are set between 7 AM and 9 AM, and between 4 PM and 8 PM.

Instagram’s helpful apps:

  • Instagram Shopping: With this tool, you can link directly to product pages within your posts. These products must first be added to Facebook’s platform.
  • Instagram Business: This ad tool is identical to the one available on Facebook. You can reach a large number of new demographics and promote your products.
  • Snapppt is an eCommerce tool that converts your image feeds into product pages.
  • Mojo: enhance your posts by using this tool to create animated stories.
  • InShot is a video editing program.

LinkedIn: the professional platform

LinkedIn is a Microsoft-owned social media platform geared toward professional users and, in particular, B2B sellers. The network, which has nearly 800 million members (5), is primarily used as a platform for social selling and employer branding. As you may have guessed, the majority of LinkedIn’s audience is composed of professionals from a variety of industries, including C-level executives. The vast majority of its users (59.2%) (6) are between the ages of 25 and 34, and men make up 57% of the network’s overall population.

Goals

  • Prospect for new clients and expand your professional network.
  • Promote the products and services of your business.
  • Clearly, demonstrate your expertise.
  • Distribute content and news about your industry.
  • Distribute content about your business.

When is the best time to post on LinkedIn?

LinkedIn’s users are most active between Monday and Friday, as a professional network. Concentrate your content-sharing efforts during business hours, when people are at work, to maximize your reach.

LinkedIn tools that are beneficial:

  • Campaign Manager: LinkedIn’s tool gives you access to five distinct types of advertising systems for promoting your content.
  • ProspectIn is an automation tool that enables you to easily contact and prospect people.
  • LeadFuze: a tool for generating leads.

Tik Tok, the video upstart

Groove Technology How to Boost eCommerce Social Media for Your Online store? - Tiktok

Tiktok has been downloaded more than 2.6 billion times worldwide

Tik Tok is the newest social media platform on this list. ByteDance launched in 2016 as a Chinese network. The platform is expected to have 73.7 million active users (7) in the United States by 2021. The app has been downloaded more than 2.6 billion times worldwide. 83% of active users posted on the platform, indicating a high level of interest from the community.

The video-sharing platform primarily attracts young people aged 10 to 19, which explains its global success. In the United States, this age group accounts for 32.5 percent of the population, while those aged 20 to 29 account for 29.5 percent. 60% of the users are female, while 40% are male.

Goals

  • Identify and launch appropriate challenges.
  • Using viral content, you can strengthen your ties with younger communities.
  • Place your bets on originality and wit.
  • Make your company more human.

When is the best time to post on Tik Tok?

The best time to post your content is at the end of the day. Reaching younger generations, like Snapchat, is easier after 5PM when pre-teens and teenagers have the day off.

TikTok-friendly apps:

  • LightMV is free video-editing software.
  • BeeCut: a free video editing program.

Tips for maximizing the value of eCommerce social media

If you’re going to invest time and money in eCommerce social media marketing and advertising, you want it to be worthwhile. These tips can assist your business in making the most of eCommerce social media, thereby increasing your return on investment.

  • Concentrate on the networks that your audience utilizes rather than on the most popular networks in general.
  • Establish a schedule for responding to user comments, questions, and reviews.
  • Post photos and videos to increase engagement rates even more.
  • Increase engagement, views, and conversions by boosting or promoting posts, similar to what you do on Facebook.
  • Collaborate with micro-influencers to efficiently reach your target audience.

Final Word

As an eCommerce retailer, your goal is to get more sales every day. And while many digital marketing channels that can help you achieve this goal, social media is the only one that promises to deliver both new and repeat customers. At Groove Technology, social media is one of the factors that our professionals pay much attention to create effective campaigns for eCommerce businesses. And we’d love to do the same for you.

For more information or consultation of social media eCommerce proposals, get in touch with us right away!

CEO - Matt Long - Groove Techonology - We Build Amazing Software For Your Business CEO - Matt Long - Groove Techonology - We Build Amazing Software For Your Business
Matt Long CEO AT GROOVE TECHNOLOGY
Matt Long is the founder and CEO of Groove Technology. Groove Technology recruit at the top of their market, providing cutting-edge software development services to partners located across the world through a unique, integrated resource model. You can get in touch with him here, or find out more about Groove Technology Services.
Recent Blogs
  • Statistics for 2023 on Mobile App Growth and Usage
    December 15, 2022

    Statistics for 2023 on Mobile App Growth and Usage

  • The Best Hybrid Mobile App Development Frameworks in 2022
    December 1, 2022

    The Best Hybrid Mobile App Development Frameworks in 2022

  • Top 8 Helpful Web Usability Tips For Web Designers
    November 16, 2022

    Top 8 Helpful Web Usability Tips For Web Designers

  • Design-First or API-First: What’s the Best Approach?
    November 12, 2022

    Design-First or API-First: What’s the Best Approach?

  • How to build a cross-platform mobile app?
    November 8, 2022

    How to build a cross-platform mobile app?

What it’s like working at Groove Technology?

View
START YOUR JOURNEY
TO AMAZING SOFTWARE

If you have any questions, our team is happy to support!



START YOUR NEW
CAREER AT GROOVE

If you have any questions, our team is happy to support!

Your Resume

App demo request

If you want to experience this app on iOS, please contact us to be added to the test environment.

Contact us
Refresh Page

Please rotate your screen horizontally for the best experience.

Career Contact
Business Request
X
  • Home
  • Services
  • Process
  • Company
  • Blog
  • Careers
  • Contact Us
Groove Technology - Software Company in Australia - Viet Nam - Singapore - VN Flag
VIETNAM

Floor 18, Havana Tower, 132 Ham Nghi, Ben Thanh Ward, District 1, Ho Chi Minh City, Vietnam.

Groove Technology - Software Company in Australia - Viet Nam - Singapore - AU Flag
AUSTRALIA

Suite 115, 358 Clarendon Street, South Melbourne, Victoria, Australia, 3205.

Groove Technology - Software Company in Australia - Viet Nam - Singapore - HK Flag
HONG KONG

5/F, Yat Chau Building, 262 Des Voeux Road Central, Hong Kong.


Copyright ©2022 Groove Technology. All Rights Reserved.
Security Statement. Modern Slavery Statement.

BACK TO TOP