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 Artificial Intelligence has become the default assistant for nearly every knowledge worker. It helps us code, write, summarize, analyze, and communicate — all at a speed we couldn’t imagine just a few years ago. But in the rush to make everything faster, something slower — and more human — is quietly eroding: our ability […]

Artificial intelligence has quickly evolved from experiment to infrastructure. Just two years after its explosive rise, AI has become an integral part of how we work, communicate, and innovate. According to McKinsey, 78% of organizations now use AI in at least one business function, up from 55% the year before. Meanwhile, the number of employees […]

By Mai Nguyen, General Director at Groove Technology Two years into the AI wave, the question I still hear most often is the same one I opened with in our Groove Techies Podcast – Episode 1: “Is AI going to take my job?” It’s a fair concern. The adoption numbers are striking. According to the Stanford AI […]

Are you looking to develop custom software for your business? If so, you might be wondering whether to hire a software development outsourcing company or opt for a custom software development company. Both options have their merits, but making the right choice can significantly impact the success of your project. In this article, we will […]

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and drive innovation. One effective strategy that has gained considerable momentum is software outsourcing. With a rapidly growing demand for custom software development, outsourcing has proven to be a game-changer for companies looking to expand their technical capabilities, reduce costs, and accelerate […]

Offshore outsourcing has emerged as a game-changer for businesses around the world, offering immense opportunities for growth and cost optimization. In today’s interconnected global economy, companies are increasingly turning to offshore outsourcing services to gain a competitive edge. By partnering with a reputable offshore outsourcing company or offshore outsourcing companies, businesses can tap into a […]

At Groove Technology, we help global brands design, build, and scale their eCommerce platforms using modern technologies. Among many frameworks we specialize in, Magento remains a top choice for businesses that demand flexibility, scalability, and performance. In this article, we’ll explore what Magento is, its key benefits, and why it’s a powerful foundation for building […]

Introduction In eCommerce, speed equals revenue. Studies show that a one-second delay in page load time can reduce conversions by up to 7%. For platforms like Magento, which power complex, high-traffic online stores, performance optimization isn’t optional — it’s essential. Magento is known for its flexibility, scalability, and feature-rich architecture, but that power can come […]

Introduction For businesses ready to expand online, choosing the right eCommerce platform can determine how smoothly they grow. Many platforms promise convenience, but few offer the same balance of flexibility, ownership, and scalability as WooCommerce. Built on WordPress — the world’s most popular content management system — WooCommerce gives you the power to create, manage, […]

What is sprint planning in Agile? Sprint planning in Agile is a collaborative meeting where development teams define and align on work scope for upcoming sprint cycles. While the concept seems straightforward, many teams struggle with both understanding and implementation challenges. Common difficulties include accurately estimating workload, maintaining team alignment, and ensuring selected tasks truly […]

Kanban in Agile software development is a visual workflow management method that helps teams visualize their work, limit work in progress, and continuously improve their processes. However, many businesses struggle with implementing Kanban effectively, facing challenges such as resistance to change from team members, difficulty in setting appropriate work-in-progress limits, and maintaining consistent workflow across […]

When implementing a software development project, choosing the right project management methodology presents a significant challenge for project managers. Many struggle for the difference between Kanban and Agile and how to apply these two popular approaches. They often question which methodology would better suit their project scope, work characteristics, and team structure. This article addresses […]

By Daniel Nguyen, Software Engineer at Groove Technology When I first started as a developer, my focus was all about writing code and delivering features on time. As long as the functionality worked and passed the initial tests, I felt like the job was done. However, as I gained more experience and had to deal […]

By Mari – Test Engineer at Groove Technology In software development, testing is often seen as the final gatekeeper of product quality. But after working on many real-world projects, I’ve learned that testing isn’t just about writing test cases or running scripts—it’s about communication. Early conversations, alignment on expectations, and shared understanding between teams lay […]

By Mari – Test Engineer at Groove Technology When most people think of software testing, they imagine finding bugs, checking UI alignment, or ensuring things don’t crash. But in my experience, there are moments where QC plays a much more strategic role—especially when it comes to system upgrades that affect the user experience and business […]

CHALLENGES Required rapid team scaling without compromising quality Faced initial learning curves with .NET and new technologies Expected 100% skill-match candidates, risking higher costs and delays Concerned about communication, culture gaps, and time zone issues

CHALLENGES BMS is an in-house product of a 3rd Party Containers company in Australia, with plans to commercialize it as a SaaS offering. The system was previously maintained by the Innovent team in the Philippines, but due to quality issues, the customer wanted Groove to take over. BMS consists of multiple web and mobile applications; […]

Customer A customer service-driven enterprise looking to enhance user interactions through AI-powered voice automation. Challenge High Call Volume & Wait Times: The client’s support team struggled to handle large volumes of customer inquiries efficiently. Inconsistent Customer Service: Manual responses led to inconsistencies in customer interactions and resolution quality. Limited 24/7 Availability: The client lacked round-the-clock […]